We are familiar with the argument that investing in the economic empowerment of women drives the growth of their families and the community around. This is because women reinvest 90% of their income in their families and their community.
The legacy of AAURAA INTERNATIONAL and core priority of the company from the day it was founded in 1995 was not just to be the leading home textile manufactures but to empower as many women as possible from their neighbouring locality by training them in textile manufacturing process and providing them with decent livelihood. Our aim is to level the employment field for disadvantaged women by providing bold livelihoods options that enhance women’ economic status, dignity, and decision-making within their families.
We are one of the biggest textile companies in Karur, India where 75% of the staff working are women. We work with underprivileged women from rural background with low levels of income, sparse access to education and health services, limited job security as well as limited land and inheritance rights, lacking in basic amenities and are mostly uneducated.
Female workers hereface obstacles, from balancing work and family to access to financing. These challenges usually stem from a lack of training, professional resources and self-confidence.
We train them, motivate them, teach them to face life and make them financially independent.
A Holistic Approach
We here understand that empowerment is not just training them technically. But true empowerment comes from proper mentoring and teaching life skills. Thus the primary concern of ours is to impart in them the knowledge and understanding that promotes meaningful and informed participation in decision-making at the family, community and higher levels of social administration. This assists rural women and girls to see themselves as active agents of their own learning, as the driving force of an ongoing effort to apply knowledge to improve their own economic and spiritual condition and to contribute to the betterment of their communities.
FOOD AND ACCOMMODATION:
Food and stay are the basics needs of any person. Good food and a happy place can automatically improve any person’s livelihood. We here provide the women under us with a safe and calm atmosphere. The Women stay in the company hostel that is surrounded by luscious nature which gives a calm and serene vibe.
Safety is an important issue when we deal with women, that is why we have provided these women with 24 hour security in their hostels, lest they become preys to antisocial elements and dangers that surround a woman in today’s world.
The hostel and the factory provides hygienic , freshly prepared home cooked style vegetarian food so that they don’t miss their homes and also get their daily dose of nutrients and proteins.
Mentoring is also a key component of training.An ideal day at Aauraa for these women start with invoking the presence of the almighty as he is the provider of all good things.Followed by an hour of mentoring on basic hygiene,communication, rapport building, life lessons on how to face life, ethics, and various other life trainings.
These women are given a proper government certified training on home textile manufacturing for three months with an incentive and once they are qualified they are then promoted to various departments and are motivated and given individual responsibilities and made to grow professionally .
We also provide them with a workplace-based women’s health program to provide them with general and reproductive health education, as well as strengthen the workplace to better manage and support women’s health.
The health program comprises of regular free health check-ups, eye check-ups and doctor routines, making sure they don’t lack in any aspect dealing with their health as it concerns.
We also provide loans and other monetary helps in case of emergencies or during festivities.
Finally to conclude , Empowering these women by providing loans, training and other resources isn’t just a “feel good” corporate social responsibility (CSR) move for us but rather an economic opportunity that helps promote the sustainability of local communities.