The blog


There is something undeniably charming about the rustic look you find in old farm houses, but bringing the same look into your houses is much simpler than buying a country home.  

Country homes evoke feelings of a slower pace of life and a bygone era where the home was a safehaven, where all were welcome, whether you were passing through, or stopping for a while. It’s all about creating memories that will last for generations to come.

Country decorating is all about comfort. It is about creating a warm, inviting space for people to come into and feel immediately at ease. It is not a show house. It is not a house where people will fear where they put their feet or what they touch.Outdoor Kitchen towel

Hospitality takes on a genuine charm when you let country farmhouse décor style take hold at your house with its white woods, distressed finishes and down home appeal. Whether you prefer the sophisticated elegance of a French country look or the appeal of Americana farm life, this design choice has some key must-haves that once you have them in place, you can easily achieve the look.

Outdoor Kitchen towelsEuropean elegance meets rustic country and old-world character to achieve the graceful and inviting style of country French decorating. Striking the perfect balance of beauty and comfort, country French style easily fits into elegant homes and country houses alike.

Beautiful fabrics and provincial patterns are hallmarks of country French style. To balance today’s hectic lifestyles, softer colors and more delicate patterns have become popular choices. Pretty fringes, decorative trims, and lacy accents add an elegant finish.

French country style has a warm, comfortable feeling.

The Italian country style is more than just decorating, it is a way of living. It is a timeless look based on fairly neutral, earthy background colors of red terracottas and sunny ochers.

The elegance and grace come from the level of detail on how the soft furnishings, upholstery and curtains are treated with piping, tassels, tie-backs and fringes.

The charm is in the way the French are able to mix various textures and fabrics so that they look both invitingly warm and sophisticated at the same time.A modern rustic country home mixes rustic with sophistication. Whatever you choose within this style, a rustic home is a celebration of the abundance of nature.

If ever there was a kitchen decorating style meant to feel more warm and welcoming, the country kitchen is it. As you embark on bringing this distinctive look to your kitchen, you need only aim at one thing: making everyone feel welcome, of the unpretentious country kitchen.

Rustic country home decor is more about bringing the outside, inside.



Have you ever made a New Year’s resolution to redecorate your outdoor living area?

Perhaps it’s looking a little tired and you might be thinking of  sprucing it up, or even redesign the entire thing, but wonder how to or even why to as there is so much noise around outdoor décor in the recent past .

Outdoor Cushions

This blog from AAURAA INTERNATIONAL, one of India’s leading manufacturers in table and kitchen linens will show you why it is important to keep your outdoor décor at its best.

One of the biggest trends for the year is being able to transport your usual interior setting to your outdoor space. Coffee tables, pillows, rugs and even the occasional blanket are now more than welcome into your outdoor design!

It is a great opportunity to create a space where you feel comfortable outside yet inside your home. You can create dining areas, lounge area, and play areas, whatever you want. The options are infinite, and so are the inspirations.

Your patio, balcony or lanai can often be overlooked when it comes to design and aesthetics, but these places become ideal areas to relax and entertain as the temperatures warm.

And much like interior design, outdoor living areas have their own set of trends that rise in popularity each year and dictate how we design our spaces.

Outdoor living areas will no longer be used only for the occasional barbeque or afternoon drink on the patio. Instead, they’ll be treated more as an extension or continuation of the house itself as open-air dining are becoming more popular.

Outdoor décor is also significant because it gives an inviting touch. Next time when you throw a party in green, embellished surroundings, the first statement of praise that will come will be from your invitees. The real wonder, magic and pleasure of life created by lawn-related accessories definitely go beyond praise levels too.

With the proper materials, furnishings, recreational features, and landscaping treatments, you can achieve a seamless transition between the interior and exterior spaces of your home and effortlessly impart a sense of comfort and delight to family, friends, and neighbours, as they dine, sport, and socialize on the patio and/or in the courtyard.

These recreational features enrich the time spent outdoors, giving you and your guests fun, competitive pastimes.




Are you bored with your home seeming both mundane and uninspiring? Do you want to make a statement yet play it safe? Do you find yourself confused with various options out there on the table and kitchen linen world and fear things might go wrong?
We from Aauraa International got to know our trends and decor knowledge as to be leading exporters of table linens and kitchen linens. Thus through this blog are bringing you that trend in home furnishing that can effortlessly bring in the statement with basic color combination. It is nothing else than black, white with a hint of metallic.
So, how do u decor with black, white and metallic?
Black, white, and metallics are definitely on trend in home decorating this year. But unlike some trends, you this one might not become a fad in a year or two. Black and white is a classic color combination that has been around interior design world probably since the interior design world was born.Black and White

Black and white are classic and they adapt easily to absorb other trends. There is a method, however, to creating a successful and inviting black and white space. There is a method, however, to creating a successful and inviting black and white space.

It requires balance and thought and strategy to make the interior shine

The use of black and white gives a fresh, clean, and unquestionably sophisticated and elegant look to any room.

But the best way to take advantage of the combination of these two simple colors to maximize your decorating statement is to add that hint of bling into it.Metallic black & white

Right now, metallic are what unites the combination and makes it special, no matter what your home decorating style.

Contemporary interiors often combine black and white with sleek metals.

If you’re afraid of using just black and white, add variety by adding gold, silver and copper for a striking look. Keeping black and white prominent, however, preserves the elegant effect.

These are hues of high-contrast blend that combines refinement with timeless beauty while elevating the opulence of the setting. It is a duo that can be used in a variety of styles ranging from the contemporary to the vintage and Victorian.

If your home decorating style is modern, then black, white, and gold is a natural fit.If your home decorating tastes lean more toward a softer, more casual style, use black and white as the backdrop for natural textures and materials, accessorized with metallic.

No matter what your home decorating style, with black and white at the foundation, the right touches of metallic will give your home something special.

Fringes Tassels And More!

In today’s world we need a little bit extra in every aspect of our life. Be it our basic needs or our luxurious extravaganzas. We expect everything to have that cutting edge in order to get our attention. We want everything to have that sophisticated artisan, handcrafted effect on it.
This blog from Aauraa international will show you what that cutting edge could be for home textiles. How we could bring in that rustic, handmade look to our textiles. For us as leading exporters of table linens and kitchen linens, we need to stay ahead in the trend business, we need to know what is it that can give us that cutting edge moment with our clients. And our analyses are trims.
Trims such as tassels and fringes are like the icing on a cake. It is that element that gives that special flourish to enhance home furnishings.
These are very popular yet the most underused accessories in table and kitchen linen products. It s a very fresh and artful way of making your home look chic , modern or traditional.
For example , fringes can make a product give that natural , raw , eco friendly look , pom-poms for that more fun look , tassels for the more royal elegant , sophisticated look.

Black & white collection

Choosing the right trim can make or break your house. Not every item around the house needs added flare, but when it comes to custom furnishings, trim, tassels and fringe are definitely something worth considering. With the perfect trimming, what was once plain is now, wow!

Like nothing else in the home, fringes and tassels can provide a level of texture and depth that creates mood and style.

Aauraa home fashion

Accessorizing and styling a room is just as important as designing and decorating it. No matter how perfect the layout, the furniture and the fabric, a space is not complete until it is styled. Styling adds dimension and personality to any space. It’s also a great way to add unexpected pops of color and texture.


How To Embrace The Tropical Trend At Home

Imagine coming home each night to a peaceful, exotic retreat. Tropical patterns are inspired by natural beauty, bringing nature indoors with organic colors, textures and forms.

According to Elle Décor’s Trend Alert, Tropical Leaves are the new favourites of designers.  This  decor trend was once restricted to beach houses  but now has gained popularity with all areas .  Tropical decor has taken on a new sophisticated style.  It mixes leafy patterns with polished metals and bright colors.

Keep reading to find few tips by Aauraa International toget tropical look right in your houses.

The Magic Of Color

Tropical green

The first and the most important tip for a good tropical decor is to get your colorsright. Half the work is done when you get your palette fixed in accordance with the theme.

Recreate the palettes found in tropical foliage with neutral ivory, beige, khaki, mocha and brown, as well as shades of green.

You can also incorporate muted tones of olive and sage, or opt for greens that are saturated and vibrant.

Spice it up  with warm colors, that are often found among exotic flowers and use it as an accent .

Pattern It Right

Create a tropical paradise with bold prints and patterns. Selecting the right prints and patterns plays a major role in getting the feel and look of the theme. Look for prints that are not overwhelming and will keep the space relaxing as they add visual interest. Use lively patterns to reflect the lush vegetation and gorgeous flowers of a tropical setting. Pineapples have long been a sign of welcome in the tropics and the kitchen is a great place to introduce this motif. Get the jungle,exotic look with the use of birds and fruit prints .There is a huge range out there at the moment, from quirky, cartoon-feel pineapples to dramatic, more sophisticated botanicals and tropical themed prints

5 Tips To Brighten Your Houses This Summer By AAURAA

Summer is about relaxing and enjoying the season. From cooling interior color palettes to opting for casual interiors over the stuffy formal ones, summer decor ideas are easy. Do you have a summer beach house, or would you like your apartment to FEEL like a summer beach house? Either way, the warm outdoors and cool evening breezes make your home the optimal place to entertain and relax. Try these easy summer decor ideas by AAURAA to take advantage of all that the season has to offer.

The coastal look

The coastal Look mood board

A perfect summer must include some beach fun. Decorate your home with a nautical charm to make it look like a coastal inspired setting.The simple hues of seaside colors add a laid back charm to your interior space. Nautical decorations look great with a warm and white backdrop. You can go traditional by playing with blues, whites and coastal motifs or have a colourful and playful version of nautical with the use of  pastel palettes to your home decor.

Go Green

Go Green Tropical styleIf there’s one decor trend that trends wild this summer,it’s the tropical style.

Incorporating greenery is the simplest and easiest way to make your home feel like summer is officially upon us.

One fun aspect of tropical décor is that you can interpret it many ways — glamorous is one style, but there’s also island, preppy or boho.Clean, clear colors put a sophisticated spin on a tropicalhome décor

Classy Textures

Woven textures

Woven textures

Nothing says summer like woven textures, be it wicker rocking chairs on the porch or rattan chairs in a sunroom. Texture adds dimension to a room.Just like how colors affect the look and feel of your entire home, similarly, texture is responsible for making a room more inviting.

If you want to give your space a more intimate and grounded feel, opting for rough textures is a great option. For a sleeker and composite look, choosing a smooth texture will help you achieve the same.

Bright and boldwarm and pastel shades pillows

This idea is not for those who love warm and pastel shades in their home. Summer is all about flowers, colors and sunshine. Make your home look like a summer-inspired space with some bold and bright hues.A colorful living room not only adds a cool vibe to your home, but also it makes your interiors feel more inviting.Decorative pillows can accentuate the summer theme home decor and home design.Choose some bold color accent pillows,Add greens, bold floral motifs ,mix and match a number of patterns while giving a finishing touch to the room.A color scheme with a combination of solids and prints create a stunning look in your home.

Dress your windows

Summer is a good time to make changes to your window treatments. Curtains are one quick way to give a new look to your homes for the summer. Inject a bit of color into your houses with bold and geometric prints or bring the nature in with some nature inspired prints and patterns. Bold, simple patterns are never really out of style. To maintain a more subtle, elegant and classy look go for minimalistic curtains with trims and textures.



This blog is all about Easter and what we at AAURAA INTERNATIONAL have come up as part of our Easter look for the home textile scenario.

Easter brings with it visions of warmer weather, spring color and loads of decorations.

The Changing seasons outside are the perfect reason for us to change our décor inside.  Just as Easter signify the renewal of life, the best way to portray it is to bring a new look into our houses through our décor.

 We at Aauraa international have come up with a look book for Easter and we are glad to share it with all of you.


What is Easter without the classic look of eggs and bunnies. We have brought about home textile products with the classic look with the classic Easter color but adding a new freshness to it. Eggs and bunnies play a major role in Easter décor. The egg and the bunny serves as a representation of new life. It stands for the renewing power of nature and, by extension, agriculture.


Change is the only constant and we thrive harder to modernise ourselves and strive to contemporize our classic motifs. Anything with a modern twist is vastly accepted and loved as well. So we at Aauraa have come up with this look board that uses Eastercolors with a modern twist in the designs.



All of us need something that reconnects us with nature. So this year we have decided to incorporate nature and its attributes into our design in a hope of reconnecting ourselves with the beauty and serenity of it.





 Easter was also called the spring festival in most part of the world. Soit’s only right that we incorporate the springy look into our designs. This time we have incorporated the spring with a hint of romance and have come up with the springy romantic collection.  Early springtime sunshine often brings with it the glorious fragrance and beauty of nature blossoming upon the world.Can spring ever be without floral?The importance of flowers in interior design is not without significance, as flowers are a simple and subtle way in which we can make an interior design statement as well as adding charm and warmth to a room, their presence cheerfully infusing a space with color and vitality.For centuries, we have associated certain types of flowers with specific meanings and values. We often use flowers as a way to express a particular sentiment of emotion. The flower became a symbol of purity, light, and perfection.

Aauraa- A Fair Practice Company

People are making choices everyday on where to put their money. There is an increase in the amount of social responsibility that people display. They want to support businesses that are trying to do something good for workers and for setting an example for others. We at AAURAA INTERNATIONAL are proud to call ourselves a Fair Practice Home Textile manufacturers in India.

So Now What Is Fair Practice?

Holistic Living

While many textile companies will do almost anything to gain an edge on the competition, it is important to understand that one does not risk a business’s integrity while gaining customers.

Fair Practice is about Fair prices, Decent Working conditions and Fair Terms of Trade for workers and employees.

It is about a Ethical Decision taken by the Company in supporting the development of worker communities that have more control over their futures and protecting the environment in which they live and work.

This may involve rejecting the route that would lead to the biggest short-term profit.

Why Fair Practice ?

The Ethical practices of a business are the key factors in how that business is defined. A business’s reputation impacts its customers, employees, potential for growth and overall success. A business organization that exemplifies integrity in its products, services and actions holds itself up to high Ethical standards.

Significance Of Fair Practice

Significance Of Fair Practice

A fair and stable price for the products

Security of long-term contracts

Investment in local community development

Improved working conditions

Environmentally sustainable production methods

Support in gaining the knowledge and skills needed to operate successfully in the global economy

Independence and Integrity.

How does it help to be Fair Practice textile manufacturers?

Tea Break

Strong Ethical business practices are a hallmark of a good company. As a Fair Practice Home Textile exporter we attract buyers and clients to our company’s products, thereby increasing our sales and profits. It makes our employees want to stay with us, thereby reducing our labour turnover and therefore increased productivity. It attracts more employees wanting to join us thereby enabling the company to get most talented employees.

How do we do it?

Now that we spoken so much about fair and Ethical practices, it is only fair that we tell you what do we do to call ourselves a Fair Practice Home Textile company in Karur .

According to the textile committee of India, a “Fair Practice” textile manufacturing company should comply to  law in terms of,

Child Labour,

Forced or Compulsory labour,

Freedom of association and collective bargaining,


Disciplinary Practices,

Working Hours,


Health and safety , etc

These requirements are fulfilled  at AAURAA , in compliance through SA 8000:2014 certification.

Aauraa Autoloom Machine

Also, as a GOTS and OEKO TEX -100 certified Home Textile exporter from karur, the ecological requirements is being maintained in the factory and sustainability is practiced in all ways possible.

 System certification of ISO 9001:2008 measures the systemized production in the factory and thereby fulfilling the production requirements in terms of the law required to be a Fair Practice company.

In addition to these we follow other Ethical principles such as  honesty, equality, respect for rights, integrity and adherence to the law.

Thus at AAURAA INTERNATIONAL Fair Practice is much more than merely a  certification,rather  it is the only and best Ethical and social way of living  that really ensures social and environmental, Ethical and economic impact, and therefore human impact and we wouldn’t have it any other way.

5 Coastal Trends for Summer 2018 by Aauraa Home Fashions

The days are getting shorter and warm breezes are heading our way. Its summer already and all of us are craving for some beach fun. Whether your beach time is over or it’s just not going to happen this year, missing it in the summer can be a bummer. Whether you live by the sea or just want to infuse some summer into your home and get the feel of summer vacation in no time by bringing the coastal style to your home with these beautiful home textile ideas.


The very word coastal brings to our mind the colours blue and white. It probably wouldn’t be coastal if there was no blue and white. Get the traditional look by playing with blues, whites and coastal motifs. . Blue and white are such versatile colours that can be used over and over without clashing yet creating a chic style story.




Nautical is synonymous with stripes. White, blue and red stripes are all that is needed sometimes to get the coastal look. Thick bold stripes, thin stripe , everything work together well to give the perfect coastal look . The secret to getting this look without going overboard is pairing stripes of different scales and styles and limiting the palette.

Blue Coastal Home Textiles

Blue Coastal Home Textiles


From the radiant aquamarine tones of Caribbean waters to the deep indigo colours of the Pacific, coastal-inspired shades of blue are versatile, calming and elegant.  Create a luxurious serene space by using shades of blue in the upholstery which represent the water, and layering the different patterns, like ikat, floral and striped, gives the room a light-hearted look.



Nautical doesn’t mean that everything has to be blue and white. Although not completely beach themed, beige is a great accent to coastal decor due to its gray undertones and rugged appeal. Give your homes a modern twist with this monochromatic beachy look.



Enhance the natural beauty of your home with sea-themed accents, crisp whites, and splashes of bold colour. Add a hint of teal and turquoise here and there to bring the tranquility of the calm ocean home. A more colourful and playful version of nautical is the use of pastel palettes to your home decor.  Using only teal, soft lilac, lots of white and silver, you can get the coastal look without a single navy stripe or sail boat.


Aauraa-home Textile Manufacturers and Womens Empowerment

We are familiar with the argument that investing in the economic empowerment of women drives the growth of their families and the community around. This is because women reinvest 90% of their income in their families and their community.

The legacy of AAURAA INTERNATIONAL and core priority of the company from the day it was founded in 1995 was not just to be the leading home textile manufactures but to empower as many women as possible from their neighbouring locality by training them in textile manufacturing process and providing them with decent livelihood. Our aim is to level the employment field for disadvantaged women by providing bold livelihoods options that enhance women’ economic status, dignity, and decision-making within their families.

We are one of the biggest textile companies in Karur, India where 75% of the staff working are women. We work with underprivileged women from rural background with low levels of income, sparse access to education and health services, limited job security as well as limited land and inheritance rights, lacking in basic amenities and are mostly uneducated.

Female workers hereface obstacles, from balancing work and family to access to financing. These challenges usually stem from a lack of training, professional resources and self-confidence.

We train them, motivate them, teach them to face life and make them financially independent.

A Holistic Approach

We here understand that empowerment is not just training them technically. But true empowerment comes from proper mentoring and teaching life skills. Thus the primary concern of ours is to impart in them the knowledge and understanding that promotes meaningful and informed participation in decision-making at the family, community and higher levels of social administration. This assists rural women and girls to see themselves as active agents of their own learning, as the driving force of an ongoing effort to apply knowledge to improve their own economic and spiritual condition and to contribute to the betterment of their communities.


Food and stay are the basics needs of any person. Good food and a happy place can automatically improve any person’s livelihood. We here provide the women under us with a safe and calm atmosphere. The Women stay in the company hostel that is surrounded by luscious nature which gives a calm and serene vibe.

Safety is an important issue when we deal with women, that is why we have provided these women with 24 hour security in their hostels, lest they become preys to antisocial elements and dangers that surround a woman in today’s world.

The hostel and the factory provides hygienic , freshly prepared home cooked style vegetarian food  so that they don’t miss their homes and also get their daily dose of nutrients and proteins.

Mentoring is also a key component of training.An ideal day at Aauraa for these women start with invoking the presence of the almighty as he is the provider of all good things.Followed by an hour of mentoring on basic hygiene,communication, rapport building, life lessons on how to face life, ethics, and various other life trainings.

These women are given a proper government certified training on home textile manufacturing for three months with an incentive and  once they are qualified they are then promoted to various departments and are motivated and given individual responsibilities and made to grow professionally .

We also provide them with a workplace-based women’s health program to provide them with general and reproductive health education, as well as strengthen the workplace to better manage and support women’s health.

The health program comprises of regular free health check-ups, eye check-ups and doctor routines, making sure they don’t lack in any aspect dealing with their health as it concerns.

We also provide loans and other monetary helps in case of emergencies or during festivities.

Finally to conclude , Empowering these women by providing loans, training and other resources isn’t just a “feel good” corporate social responsibility (CSR) move for us but rather  an economic opportunity that helps promote the sustainability of local communities.


Surprising Ways to Add Color to Your Home

We all need a little bit of color in our lives. Color sets the mood and the tone of the home – some colors are vivacious and energetic while others are much more calming and relaxing by nature.

Whether it’s on a pair of pillows, the back of a bookshelf, the floor or the ceiling, a splash of unexpected color transforms any space from boring to breathtaking.

Go for big, colorful art. 

Conquer blank walls and a color void with vibrant art. For a more streamlined look, invest in a single large piece. For a more eclectic look, hang several smaller pieces.

A colorful piece of art placed in a living room not only adds a decorative touch, but also introduces colors and shapes you might not be able to use in a larger area. Try framing simple photos with colorful mats and bright frames.

You can also have fun by hanging things like pieces of fabric or wallpaper on the wall. If you find a piece of fabric you love but don’t want to upholster something in it try putting it in a frame and hanging it over a sofa or mantle. The impact can be very impressive.

Mix It Up

Nothing adds color like pillows strategically placed on furniture. Throw pillows are a simple way to add a splash of color and comfort to any room. Whether you choose solids for a floral sofa or chair, or colorful, patterned pillows for a solid color chair or sofa, these simple additions will add comfort and just the right splash of color. Mix and match patterns and solids to create a dynamic contrast. Combining colors that are direct opposites on the color wheel intensifies their impact.You can really have fun with your pillows when your furniture is neutral. Two or three standout colors and a mix of patterns can add just the right visual punch. Breakfast nooks, sofas, and chairs are all prime real estate for placing colorful throw pillows and cushions.

Window Treatments

Window treatments are a great way to add color to a room. They provide a striking swath of color without the use of paint and create a focal point for your room. While full-length drapes are impractical for kitchens and baths, these spaces can still benefit from colorful window treatments. Mount curtain panels on the wall, near the ceiling, with the bottoms brushing the floor for a dramatic, colorful. Consider cafe curtains and valances in fun patterns and colors for the same effect. Experiment with different patterns, color combinations, and treatment styles to find which style works best with your windows.

Dress Up the Floor

Flooring takes up a large amount of a room’s visual space so why not use it to add some color? If you want to add a color in a way that will have a huge impact, consider a boldly colored area rug. An area rug can set the tone for the whole room, and a colorful rug makes for a colorful room. A large, colorful patterned rug really anchors a room and makes it more vibrant and will add some interest underfoot. A colorful throw rug, strategically placed in front of a chair or under a coffee table can add color and texture to a living room. It can be put on top of hardwood flooring, painted floors, or carpet. You can choose a contrast color, chosen from fabric you’re using in the room, or look for one with an interesting pattern that ties into the theme of your room. You can base a whole design on one gorgeous rug — clear out the space, add in the rug, and in that single move, you’ve added color, softness, and a palette to work from.

Upholstered Furniture

Every living room needs a sofa, so why not make yours stand out? In the living room, a winged chair upholstered in a graphic print adds an unexpected bit of color and pattern to spice up a neutral area. Brighten up a living room, nook, or bedroom with an upholstered piece in a standout color.


Accessories are a given when it comes to adding color, but the trick to success is placing them throughout the space. Colorful and shapely lamps will do more than just light up your space they’ll bring in color, too. Even if you have a traditional classic living room, you can add a point of interest by selecting a lamp or shade that is colorful or whimsical. Consider adding color in pairs for a more striking effect. . A vase or decorative object in a similar shade will do the trick, too

Color coordinate your books

If you have a large display for books, color-coordinating your favorite reads can be an easy way to make a statement. You can also use this area to place some other fun or sentimental colorful items as well.


A standard cream linen curtain can use a bright colored tassel as curtain ties to bring in color. Bold, colorful trim can be either part of a wild, eclectic look or actually a very livable element in a more sedate home. Because trim usually has a relatively small surface area, painting it a fun hue adds a pop of color and definite personality without adding as much drama as a full wall treatment. Even this little bit of a bright hue can make a big difference against a plain backdrop.

Remember: Black is a color, too. 

It is an old adage in interior design. By adding a black element you clarify and enhance all the other colors in the space. Though it’s not usually thought of as a bold color, black has the ability to ground the room and give the eye a place to rest. This can be easily done with accessories, like a rope trim around a pillow or a black shade on top of a lamp.







5 Mistakes People Make Furnishing Their Home

It happens to everyone, we shop and when we see the perfect home decor accessory we give in to the impulse to buy and excitedly bring home the new-found treasure— only to discover that what looked like the ideal accessory looks hideous when put in place, and leave us thinking- Where did we go wrong?

Home furnishings is an art where most of us don’t understand about the interior design as it takes a very keen and knowledgeable eye of how color, lighting, room size, scale, and placement all affect how items look in a room and dictates whether they will make or break a room design.

It is not mandatory that one needs an interior designer to design their dream home. We may not be a professional, but we too can give a makeover to our home like a pro. However, we must make sure we don’t make those little and common mistakes that can ruin our whole decor. Some special measures and extra care and planning can give our houses a well-designed and classy look.
Scale in Interior Design

“When you enter into a room, it should be like a city scape…a combination of different heights.”- Linda Floyd

Scale is the one mistake that almost everyone makes when it comes to interior design.  Scale and proportion are the holy grail of design. Scale is the size of things, and proportion is the relationship of those sizes to each other and the room as a whole. Keep an accurate scale in designing giving your eyes a place to land.The secret to proper scale is a mixture of different shapes, heights and sizes.

Accomplish this with different heights/sizes in your furnishings, art placement and window treatments.

With the right scale the room is well on its way towards a successful aesthetic look.

Have a Plan in Mind

“Stop, sit down, get out a piece of paper, and plan.”- Mark Clement

Of course, we want to make those empty rooms look like home, sweet home, pronto. So we go about buying everything we see and like.

This is probably the biggest mistake that most first timers make when furnishing their new place, and it’s because it’s so easy to fall into this trap. And it’s killer. When this happens, you’re likely to spend too much, and end up with a whole bunch of stuff you really don’t need.Great decorating, is about taking time to think through the rooms. Make a list of what you need to furnish the whole house; then focus first on the two to three most important rooms—generally the more exposed parts of the house such as living room, kitchen, and family room..It’s difficult to measure the space in your home or weigh the value of a piece if you are buying on impulse.

So, with budget and room size in mind, go for shopping. Look through samples of everything you want. Find what you love and then once you are happy with your design choices, go about setting your home.

Cramming Rooms like A Clown Car

Not every nook and corner of the house has to have furniture and accessories present.Accessories and art will bring your composition into perfect harmony, but you have to be very careful not to clutter.

The mistake that most of us make is scattering pieces of the collection throughout the space, overcrowding the room in an effort to make it more comfortable.The result, however, is the complete opposite. A space that looks and feels cluttered is less appealing and less inviting.

It’s OK to have some empty spaces and walls. You want to be able to move around freely without having to hurdle through all the furniture around making it feel like prison

No matter what the accessory is, it is best to display them in arrangements and groupings. There are some steadfast rules to arranging items into groups—called the rule of three.  So, gather what you love into groupings and display them proudly and properly.
Up Against the Wall

This is a very common mistake all do without realizing that there are other options to take into consideration. Furniture backed up around the walls in a living room looks a bit too much like a doctor’s waiting room, or a funeral wake.By pushing all the furniture against the walls you make the space look like a hallway and you don’t really entice conversation or interaction between people.

Contrary to popular practice, bringing furniture in from the walls creates intimacy and balance.

Move the furniture inward to create a warm, intimate seating arrangement for conversation.. The furniture should be arranged to allow for guests and family to circulate through the space. A large area rug can unify the furnishings.

Focal Point

Neglecting focal point can affect the overall appearance of a room. Every room needs a focal point where the eye of a visitor rests.

For a larger room, it is easier to find a focal point, but for smaller rooms, locate a focal point for a purpose and place furnishings around it. A prominent item like a fireplace, artwork or mirror can serve as an eye-catching focal point for any space. Plan the furniture size and its placement and buy accordingly.

It also helps improve the functionality of a room. You have to know how you want the room to function. Chances are your rooms will function differently at different times of day and different times of the year.Rooms with layouts that can be moved around to accommodate last-minute gatherings, guests or different chapters of life will allow you to live better in your home.


When it comes to furnishing, everyone has a unique taste but that does not mean you have to overdo things. Your house represents you and says a lot about your personality. Furnishing plays a great role in making it your paradise on earth so try your best to make wise decisions about furnishing.






SPRING-The Season of New Beginnings

“You can cut all the flowers but you cannot keep the Spring from coming.” —Pablo Neruda

Yes, this blog is all about spring and the trends that we believe are going to make its mark in this season .

Let’s talk about spring.

Spring is the season of activity and opportunity that follows the turbulence of winter. It’s the season for entering the fertile fields of life with seed, knowledge, commitment and a determined effort.

The spring is perceived to be season full of transformations, a time of growth, renewal, of new life (both plant and animal) being born.

It is the season of new beginnings.The leaves we saw fall and flowers we saw wilt are now budding into lush, green, picture-perfect plants.Fresh buds bloom, animals awaken and the earth seems to come to life again.

This is the season that can be used more as a metaphor for the start of better times.

And how better to portray the start of better times than by renovating and freshening the looks of our homes and bringing in the positivity with its warmers days so that the gloom and the lull of the winter fades away to a very distant land .

In other words people call it the spring cleaning, the ritual of dusting and washing of our homes from the gloom and dirt of the winter.

And with time spring as evolved as one of the major season in the home and fashion industry.

So now let’s look at the trends that we believe are going to make its mark.


The first thing we notice in anything is its color. Colorplays a huge role in conveying a message,aemotion , a characteristics , a feeling of a product . It’s the main focal point surrounding which the entire story of the season depends. The colors of this season will hugely be played around greens, pinks,pastels, black and white and a tinge of greys .


Greens are here to stay and are huge this season. Pantone has named its color of the year to be green.

According to Pantone, the bright yellow-green shade of ‘Greenery’ symbolizes the “reconnection we seek with nature and all.” The color company went on to state that the hue seeks to “revive, restore, and renew”. Greenery also envelops the notion to breathe, reinvigorate and appreciate the great outdoors.

Some of the hues that will be a hit this season are mossy greens, eucalyptus, sage, yellow-greens and grey greens.


Far more versatile than people give it credit for, there is a pink shade to suit almost every taste and style of decor – from pale, almost neutral pinks, to bright, bubblegum pinks, all the way up to rich, seductive pinks. Used sparingly, they will bring a new dimension to a space.

Pink as we know is the color of love, gentle and soothing, it promotes tenderness and a soothing feeling. Pink is a versatile color as it can also symbolizefun, festivity and it portrays all the characteristics of spring in the right manner .The hues this season range from the soft pinks to the fuchsias.

Pastel as we see have come a long way from only showing up in baby nurseries! Today they lend a relaxed feel to your living spaces, they add a retro appeal to your kitchen appliances and are uniquely modern in neutral paint colors for your entire home. It has a characteristic of an open, airy and dreamy look which portrays the blooming buds, the warmer days basically the brighter, positive look in more of a soft and subtle manner. It shows spring with the right feminine touch. As to the hues, dusty pastels and fruity pastels will rule this season as it will help bring out the watercolor look that is trending this season.


The classic combination of black and white can range from country to crisp and modern, but it’s always effortlessly elegant.Black and white are the most versatile colors to use when decorating. Whether designing a timeless crisp look or one that’s dramatic and moody, and can make any room.Sophisticated, chic, and timeless. A rainbow of color is the perfect way to make a black-and-white color palette stand out even more. This season, this classic combo will make its mark with a very innovative twist that is the addition of a tinge of color with it in all its forms.


Gray was a prominent color in the last season and it will continue to reign in this seasons well. We will see different tones of gray, a lot of gray and white, and gray in deeper colors. It’s the sort of color that complements a full spectrum of shades, from bold red to mellow ivory.


You’ve seen it all over the runways and now color blocking is transitioning from the fashion scene into the realm of home decor. Ever since Yves St. Laurent interpreted Mondrian’s cubist compositions on a woolen dress, color blocking has periodically made a comeback to the runways. And it was only a matter of time until interior designers found the trend incredibly captivating. Today color blocking is not just for clothes anymore – it has moved from haute couture to our homes and makes heaps of a difference with its bold splashes of geometric color.

Color blocking is a striking trend that is done by pairing bold colors with no particular concern of necessarily matching them with any reason. The idea is to use contrasting blocks of solid color rather than stripes, textures or patterns, hence the name. While it is hyper saturated mixes that lie at the heart of color-blocking, subtler versions are also possible, which makes the trend quite flexible and universal. With color blocking, you can use it to create a sophisticated look or a fun look.When it comes to color blocking, the possibilities are endless and you can find inspiration in almost anything you like.


The ability to bring nature into your home has been an ambition that homeowners have strived for over the centuries. For generations humans love the natural and organic appeal of elements that make them feel calm, at peace and above all welcomed into a space. In recent years the growing awareness of the dwindling of the Earth’s resources have made it even more apparent that bringing nature into our homes is essential as it is a design aesthetic we can’t duplicate. This trend is showcased by bringing in a lot of handmade, crafted look into home décor. The textures of pottery, the weaves of basketry, the delicacy of laces,and the roughness of nature but in more modern and contemporary ways push us to think back on our roots and what the environment has given to us and how well can we show our gratitude and love back to it by bringing it into our homes.


Can spring ever be without floral?

As the grayness of winter gives way to the bright, blossoming colors of spring, it’s time for us to throw off the drab too and brighten up our homes with some floral designs. The key to making floral prints work is to pair them with other patterns or simple, light colors that accentuate their design.

The importance of flowers in interior design is not without significance, as flowers are a simple and subtle way in which we can make an interior design statement as well as adding charm and warmth to a room, their presence cheerfully infusing a space with color and vitality.

Flowers and plants are a wonderful way to breathe life in your designs.  They can accentuate a color, create a focal point, or set the tone in the room.

Florals this season can be of two types. One with the oversized, blurred, watercolor effect and the other with the vintage, mysterious and Dutch artist painting’s look.


When we think of geometrics in interiors, it often conjures up images of bold, bright patterns, however geometrics don’t solely present themselves through print. Natural geometry is all around us and can be found in furniture design, architecture and materials too, meaning you don’t need to completely redesign your home to add a touch of this seasons trend into your interior.

The reason geometric pattern has managed to last throughout the ages is due to its versatility and boldness. It’s not limited to a certain design style, therefore investing in key pieces is an ideal way to bring this timeless trend into your home, to be passed down through generations as the style evolves. Geometrics can still work without the use of loud prints all over; subtle hints hidden in furniture and fabrics can also make a strong impression.

Those looking to brighten or lend a little life to their surroundings may well wish to go further than a cushion or throw and choose furnishings with a geometric pattern instead.

This season the use of geometry is more in a subtle minimalist way with an irregular, broken look to it.

Rustic décor

For all those people who fancy the modern and contemporary style of decorating, but yet want to keep the natural touch, the cozy soul and the homey feel of the interior, the rustic decor is the good old bond, Creating a rustic feel in the modern living room, or even better creating an entire rustic theme in the interior, will allow the place to breath and to reflect warmth and natural energy. This interior style that most likely resembles to the cottage decorated interiors, keep us close to the nature and fills the cold concrete room with warm substance and profound style. This look this season is brought about with tarnished, distressed effects and finishes like fringes.

Heimtextil Frankfurt Jan 10 -13, 2017

Hola !

First and foremost a very Happy and Prosperous New Year to all of you.

I know it has been quite a long time since we posted, but we have come back with this blog post to share something very significant with you.

It’s a New Year, and the birth of a new year always brings about great positivity and goodness. And true to its character this new year has birthed for us at Aauraa International with some great news.

We are participating in the HEIMTEXTIL 2017 at Messe Frankfurt .

HEIMTEXTIL is one of the largest trade fairs for home textiles conducted where about 2,850 exhibitors from around the World come to showcase their products and ideas. It gives a great overview on where the entire industry is going in terms of interior textiles and trends all under one roof .

And it takes us great pleasure to inform you that we will be participating in the fair and showcasing our table and kitchen co-ordinates in 100% Cotton, in Embroideries, digital prints, Jacquards, textures and organics.

Our main theme will be

Glittering Christmas

Floral and Botanical Prints 

Thus, we are pleased to invite you to visit our booth at the Frankfurt Exhibition Centre, hall no:6.3, booth no B71/G from January 10 2017-January 13 2017. We would love to host you and show you our display of products.

A Vision in White

Decorating — especially one’s home is a very personal, very important aspect of life. So many factors can impact our choices and sometimes we have to take into consideration the wants and needs of others.

The quickest, the most  dramatic,and the most reasonable way in which to create instant change in a room is through the use of color. It can completely change the atmosphere of a room, establish harmony within a décor, create illusion, and accent an interior with personal style.

Choosing color combinations is one of the most intimidating steps for beginners. Color has the power to change the shape and size of furnishings, as well as the shape and size of the room itself.

In this blog we will look on the color white and its significance in home decor!

According to the famous interior designer Timothy Corrigan, the color white will be the new color trend in interior design for the next coming months.

Timothy states in an interview that the most significant trend he spotted was the bold move away from multi-colored, almost rainbow splash of the last couple of years to the ubiquitous use of white.

‘White is everywhere!’ he explains. ‘Furniture, accessories, carpets, lighting…’

‘What’s interesting to note’, says Timothy, ‘is that you can do some pretty outrageous design concepts but they somehow seem more accessible when they are pitched up all in white.’

What so significant about white?

Nothing says bright, fresh and clean like white. This versatile neutral works well in a variety of color schemes and design styles, and it’s hardly sterile and boring.

White is a color at its most complete and pure, the color of perfection.

White is purity, innocence, wholeness and completion.

White is a color of protection and encouragement, offering a sense of peace and calm.

White is the color of new beginnings, it is the blank canvas waiting to be written upon.


The paradox of color white is its multi-faceted, unique power. Pure white color can create a strong statement in itself, and it can also combine, or blend seamlessly with any other color.

Feng shui-wise, white is the color that belongs to the Metal fengshui element. Its fengshui energy is crisp, clear, clean and fresh. White is the color of new beginnings, as well as clear endings.


This fresh, peaceful color is used widely in interior design theory where it can instill feelings of youthfulness, faith and innocence. White can help smaller spaces appear large. It can also make rooms look livelier, fresher and crisper.

People associate different things in white. White is used to create an airy appearance, quiet and pure. If in a room is used on walls, furniture or floor, white may give the impression that it is much higher than it is and can give an invigorating freshness. If you don’t want to have very colorful room but no excess white, you can use white in combination with other neutral colors. Black, brown or gray with white fit very well.


Western cultures (North America and Europe) White is the color of purity and peace. It is often associated with weddings and is the color most often worn by brides. White is also clean and sterile and used to represent hospitals and even holiness. In Italy however, white is used for funerals and traditionally, white Chrysanthemums are placed at grave sites.

Eastern and Asian cultures White is also the color of death in the East. It is used at funerals and represents sterility, mourning, unhappiness and misfortune.

Latin America White has many of the same associations as in North America and is connected to purity and peace.

Middle East Both purity and mourning are associated with white. In Iran for example, that definition expands to include holiness and peace and in Egypt wearing white is a symbol of a person’s high ranking status.

Around the world The white flag is the universal symbol of truce.




Beige can be boring, but not white. It’s a very dramatic color.


People think of it as cold, because they believe a white room must be neat and uniform with chairs lined up like good little soldiers.  Avoid hard, modern pieces and use fluffy cushions and distressed finishes — you will get that airy feeling, but with warmth to it.


Paint a room white, and you have a blank canvas for anything.


If everything’s painted white, then that odd steam pipe almost magically disappears.



Layers of objects with different textures are where white rooms really come together!


You can freshen up a white room just by swapping out throw pillows: blue ones for summer, orange ones for winter, and so on. A rug or work of art is another little way to make a big difference.


Use white in your modern or traditional kitchen:

The beauty of white is its versatile range to go from an ultra-creamy white that pairs well with traditional and classical wooden kitchen cabinets to ultra-minimal kitchens with waterfall edge counter-tops. Many homeowners love white in the kitchen because it feels clean and classic.

Layer tone-on-tone whites for a warmer room


If your room is lacking personality or warmth, consider layering whites in similar shades of white, warm whites, gray, warm grays, etc.… Use patterns, textures and varying materials in similar white hues to create a room that has depth and interest. Textiles, an upholstered headboard, window treatments and bedding can all work together in harmony in varying shades of tone-on-tone white varieties.

White can make your interiors versatile all year around:

White creates a canvas for you to decorate in different ways all year around. Whether you love to usher in autumn with gorgeous rustic tones of red, yellow, and burnt umber or change to bright colors and pastels in spring, an all-white interior gives you the versatility to change at a whim! Swap out accent rugs, throw pillows, window treatments, bed linen to create a seasonal home that is versatile and welcoming all year around. In summer time an all-white interior is cool and refreshing and may not need seasonal colors at all.

Home Gallery

There’s a reason art gallery walls are generally white: They ensure that the artwork remains the focus. You can do the same if you have a piece or grouping of pieces you’d like to command the room with.

Variety Is the Spice


When you decorate with all white, you need something besides color to keep things from looking too boring and clinical. Use of bold texture, in the vanity and wall treatments, which doubles as art are good examples of this look.

White & Bright

Have a room that feels hijacked by a brick fireplace or wall whose color you don’t even like? Here’s an easy solution: Paint it white! It’s an instant room-brightener. It feels especially modern, when paired with lots of gold, mid century furnishings, and dashes of black.

Live Large

A small, narrow space always looks bigger and more open when painted white.

Comfortable Conversation

In a white room, placing all color squarely in the center creates maximum coziness right at the room’s heart.

Make a statement

The more neutrals you add to your white base, the more collected and layered your look becomes.A room wrapped in white is the perfect foundation for a two-neutral mix, plus a dose of color.Thus we conclude this blog on the color white with some great quotes from inspiring personalities

-White…is not a mere absence of color; it is a shining and affirmative thing, as fierce as red, as definite as black…God paints in many colors; but He never paints so gorgeously, I had almost said so gaudily, as when He paints in white.” — G. K. Chesterton


-“The first of all single colors is white … We shall set down white for the representative of light, without which no color can be seen; yellow for the earth; green for water; blue for air; red for fire; and black for total darkness.” — Leonardo Da Vinci

– “Black and white are absolute…expressing the most delicate vibration, the most profound tranquility, and unlimited profundity.” — ShikoMunakata

-“Never use pure white; it doesn’t exist in nature.” — Aldro T. Hibbard

– “White covers a multitude of sins.” — Jonathan Milne












Have you ever walked into a room, a house, a space and found or rather felt something missing?

The room might have all the elements of a good décor design – a perfect color scheme, rightly placed décor, aesthetically appealing furniture and yet, you find a sense of coldness, an unknown emptiness in the place .Everything might just look a bit flat and boring.

Have you ever faced this scenario and wondered what it is or what you can do about it?

Fret not! We have just the answer for you –TEXTURES


Crazy as it looks, it is only 3 months until Christmas!!!!!! That joyous time at the end of the year, filled with family and friends, food and presents, decorations and celebrations. It’s the time of year where everyone is desperately looking around for the latest products to buy for their loved ones, and are on the search for unique objects to adorn their houses.The holiday season always has a touch of magic to it as the cities transform overnight: trees come alive with lights, garlands and wreaths transform walls once bare and bleak into festive displays and giant ornaments and trains magically appear on building plazas and in shopping centers.

Yes, you must have guessed it right!

This month’s blog of ours is all about Christmas,And for us at Aauraa international, Christmas is the most significant, craziest and busiest of all seasons. For us here our season starts way before the holiday spirit even tries to peep into your normal lives. We prepare new ideas, designs, concepts and colors. Our mission is to create a final product of the highest quality.

“The restless pursuit of excellence” is a pursuit of many things; knowledge, experience and wisdom among them. The goal of excellence is nothing without the pursuit. The pursuit is a journey toward improving; of not being content with a current standard and constantly striving to narrow the gap between what is possible and what is not.

The restless pursuit of excellence is a phrase that portrays a common quality of a group of professionals that make us who we are at Aauraa international.

That restlessness is what pushes us to constantly challenge ourselves to exceed expectations and amaze rather than merely provide a product. We spend infinite number of hours in every step along the way before anybody experiences the end result of this process; the flawless execution of an idea that has been thought out to the finest detail in every measure humanly possible.

Every season we take on is done so with great pride and dedication.Everyone works hard to ensure that our clients are not only satisfied, but impressed with the details and quality of our work. It is the passion that forces us to make sure every single detail is thought through and taken care of.  This passion urges us to double and then triple check all the details before a collection is finalized.

Here we present to you a curated list of trends and colors that is in for the season and how we at Aauraa international have used these to best of our abilities and have created a stunning collection for table and kitchen linens.

Botanic Traditions

A perfect example of traditional Christmas colors, this trend focuses on the beauty of flowers, berries, and leaf picks to add stunning style and a modern take to these Christmas tones.

We have gotten inspired with this trend and have come up with a beautiful collection of printed aprons and kitchen linens with a touch of metallic to it which brings a level of elegance and sophistication to a look that might otherwise appear more rustic.

Metal Magic

The past few years have seen interest in all metallic tones – from platinum, rich gold through to copper/bronze and more pewter/silver tones.  While gold has always maintained its popularity, the inclusion of other tones of browns, bronze, coppers and pewter’s have been predominantly as accent colors.  This year we have seen more exclusive use of these tones to create one of the hottest neutral palettes.  Rich luster, texture and elegance oozes from this combination.

And this for us is the most favorite of all trends throughout the years, and we pride ourselves in being the first Home Furnishing Manufacturers India, to have a wide range of collection in metallics.

Classic Tartans

Tartans and Christmas go hand in hand with each other. its one of the most classic patterns around. It brings about a feel of warmth and love which is all Christmas is about.

Just like the metallic’s, tartans are another trend that we mainly concentrate on. Every year we come up with new tartan designs that will go with the season, and use these tartans in various products for the table collection. Our tartan appliqués are usually a sought after product in the market.

Hand Crafted Look

Christmas is all about value addition and what better way to represent it than by putting our time and energy into hand crafting something for our loved ones.

This trend for us was quite challenging as we had represent the character of love in our products. We took up this challenge and gave it our best with end result of some most the most unique designs using the technique of felt appliqué.

Another important feature of this trend is embroideries and what better time than now is there to mention that we have the best state of the art embroidery unit where we do some of the most superior quality embroideries in our products.

The Nordic Touch

Another important trend that has sneaked in this season is the Scandinavian Nordic folk look. One thing Scandinavians understand better than anyone is the experience of real winter. The harsh reality of a Nordic winter is something that requires preparation and with the collective knowledge of a region that has faced and embraced this climate for hundreds of years, there are no better people to look to when searching for warming and festive ideas to make your home look and feel Christmassy at this special time of year.

Naughty or Nice

While most of us love the sophistication and elegance of the gold’s and soft hues or the traditionalistic reds and greens, some of us do like the whimsical, fun part of Christmas. And that is what this trend is all about.

We here at Aauraa have played around with these themes with the usage of cookies and gingerbreads and other motifs that are whimsical and fun.

Hon Kong Fair:

A major event that we look forward with great enthusiasm and high levels of excitement is the mega show that happens in the Hong Kong Convention & Exhibition Centre from the 20th to the 23rdoct 2016.

We will be showing Trends in Table and Kitchen in Digital Prints, Jacquards,Dobbies, Embroidery, and Special Textures & Weaves & Finishes.

And thus to conclude ………

Christmas is all about feeling special and we here at Aauraa want that special feeling to last all year long and that is the inspiration for this season. We believe in Santa and the Christmas spirit. We love the excitement of decorating and the anticipation of waiting for Santa to arrive. We love the kinder hearts of people who are more generous and more forgiving during this time of the year. We love the dazzle of the lights and the twinkle in the children’s eyes. We love the merriment of parties and friendships. We love Christmas.


Rising Sun – Late Summer 2016

This late summer’s blog post shines a spotlight on the land of the rising sun. Japan, it’s history culture art and beauty, gorgeous aesthetic, stunning home and fashion textiles, product and packaging perfection, dazzling displays is an inspiration to all. We visited Osaka last month to exhibit at a major fashion and home textiles trade fair for the first time. We were excited to meet and greet with companies from Japan, who expressed their appreciation for our designs and quality. A focus on high quality during the production process is especially important in Japan, and we were very pleased to be acknowledged for our proven and certified quality standards.

Our inaugural blog post!

We at Aauraa International are excited to bring you our weekly blog highlighting market trends and design observations in the world of home textiles, with perspective and examples from our own collections. This warm end-May week we thought to shine a sunny spotlight on the oversized floral designs continuing to trend in both fashion and home textiles. These are popular, best selling prints for home furnishings fabrics. Oversized blooms, rich vibrant colours, artful contrast patterns that give floral patterns an edge. This is a refreshingly bold take on a perennial Spring Summer favourite . Adding a vivid edge to your home decor. Above is an excerpt from a striking Aauraa bold floral pattern.