Our modern infrastructure and two factory facilities are spread over 15 acres, and  over 100,000 square feet of building in Karur, India.

We have over 500 employees fully engaged in the production process which includes yarn dyeing, fabric inspection, cutting, embroidery design, stitching, printing designing, internal colour laboratory, screen printing, sample development, quality checks, packaging.

Our impressive 3000 square feet showroom that represents our extensive range of products and capabilities including embroideries, dobbies, jacquards and digital prints.

Quality is of the highest importance and we are proud to be ISO 9001:2008 certified, OEKO – Tex Standard 100 certified, GOTS Version 4.0  (Global Organic Textile Standards), REACH Standard, Azo-free, Ecotex and SA 8000 certification under process.

We are long standing members of the following in India: Handloom Export Promotion Council, Cotton Textiles Export Promotion Council, Apparel Export Promotion Council, Indo-American Chamber of Commerce.

Production Process

  • Design Studio
  • Weaving
  • Printing Unit
  • Embroidery Unit
  • Stitching & Finishing
  • Quality Checking
  • Packaging & Storage
  • Showroom

Design Studio

We have a talented all women team of designers and merchandisers along with other technical staff constantly researching and studying current trends and ideas inorder to design and develop cutting edge designs and products.


Our weaving unit is housed in a modern department , built specifically for this purpose over an area of 20,000sq ft. It consists of warping machines ,auto-looms , power looms and handlooms such as the airjet,sulzer,rapier etc enabling us to create different textures and fabrics along with jacquards and dobbies .


Printing Unit

In order to accommodate all of our clients needs and demands ,we are equipped with different printing machines such as the screen printing , rotary printing and the semi automatic digital printing with 12 color accomadation ensuring full process flexibility.

Embroidery Unit

Our embroidery unit is equipped with sophisticated computerized multi head embroidery machines capable of executing intricate nd delicate designs.we have a data bank of a 1000 hand simulated embroidery techniques and is one of our biggest fortes.

Stitching & Finishing

We have a state of the art in-house stitching unit with with huge capacities equipped with line supervisors and quality controllers monitoring the quality of sewing and finishing all the time there as ensuring all the buyer parameters are met .

Quality Checking

At Aauraa we believe that god is in the details . Every product undergoes a rigorous quality checking in order to avoid any defects and ensure their degree of compliance . Any defect found are reported at this stage therefore as to not compromise with the quality of the products . From testing the yarn to the quality of cartons used for packing , our quality assurance department is fully involved so that only the best is produced and delivered

Packaging & Storage

We have an efficient in house packaging team that ensures all product are packed according to buyer requirements and standards. Our storage unit consist of a total built up area of 100,00 sq ft ensuring on time and prompt delivery .


Our showroom consist of a vast library of eclectic range of design and products. The possibilities for combining different products , patterns and materials are endless .